| Popis: |
Metal processing industry historically has important role and significance for Croatian economy. At the beginning of the transition, during early 90's of the last century, sector of metal processing industry was systematically destroyed in Republic of Croatia. Today, industrial production is getting again the growing importance. Leading economies in the world and successful economic operators based their business on entrepreneurial strategies. Because of globalization, there is great competition among market participants. Enterprises must have a well-designed strategy to be successfully positioned on the market and to achieve a greater market share. The main goals of this paper are: to present theoretically competitiveness as an element of export strategy, to explain division of metal processing industry in Croatia and to research strategic orientation of the export and its impact on productivity of enterprises in metal processing industry. The study was conducted on 508 enterprises in the metal processing industry Methodology of research is statistical analysis of enterprises in sectors C24, C25 and C28 according to NKD 2007 (data are taken from portal Business Croatia). In this paper are analysed large size, small and medium enterprises from all Croatian counties (21 counties). Result according research is that metal processing industry is not achieving good business results and it is necessary to apply the strategic models and methods to achieve a competitive position and regional leadership. |
