| Autor: |
Štulec (Županić), Ivana, Petljak, Kristina, Vouk, Rudolf |
| Přispěvatelé: |
Prof. Doutor Rui Silva i Prof. Doutor Eduardo Tomé |
| Jazyk: |
angličtina |
| Rok vydání: |
2011 |
| Předmět: |
|
| Popis: |
Initiated by recession and reduction in purchasing power, consumers have used the Internet to group on and strengthen their position against retailers in order to achieve quantity discounts. The phenomenon of online group buying was launched by U.S. based Groupon.com in year 2008. Group buying web sites act as intermediaries between sellers (producers, local retailers and service providers) on one side and buyers (customers) on the other. The purpose of this paper is to introduce the general and scientific public with a new form of Internet commerce that found a way to turn the economic crisis to its benefit and to present the findings of a research conducted among university students in Croatia. The purpose of the research was to determine the level of students` familiarity with group buying concept and to provide the holistic view of students as group buyers in terms of their buying behaviour. Based on research findings, several managerial implications can be drawn. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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