| Popis: |
The increasing role of social media in creating/consuming information has been recognized as a marketing tool to promote a specific need. The Biometric Standards, Performance and Assurance (BSPA) Laboratory at Purdue University implemented social networking sites as a way to promote their research activities and attract prospective students and biometric industry professionals. With that in mind, they have created accounts on and started using Twitter, LinkedIn and SlideShare. Data about site referrals to the BSPA Laboratory homepage, gathered using Google Analytics, will be used to analyze the effects (if any) social networking sites have in promotional activities and increase interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Gathered data will show the differences in unique visitors before and after becoming active in social networks and will show data linking specific social networks with an effect. |
