| Popis: |
The County of Istria is the leader in the Croatian rural tourism offer. In order to remain the leader in the future, analysis of the achieved results should be conducted, and guidelines should be proposed for improvement and development of the offer in the rural Istria. Special attention should be devoted to the fact that the Istrian Peninsula is a single territorial unit divided among three countries: Slovenia, Croatia, and Italy. Since the Republic of Croatia is about to become a European Union Member State, it is necessary to design a joint development strategy and marketing activities with the goal to ensure sustainable development of border areas and rural tourism of Istria in the new – European environment, which will provide the possibility of new economic and sociodemographic prosperity of the inland and border parts of Istria. |
