| Popis: |
Stakeholder approach is a concept related to management primarily referring to organisations. This approach is based on an assumption that an organisation is characterised by its relationships with various groups and individuals, which may include employees, customers, suppliers, governments etc. New trends in tourism are emerging in recent years, so this approach is being applied in this sector as well expanding this concept from micro level (organisation or company) to a kind of mezzo level (tourism destination). Although there are a number of papers relating to this issue, this approach is not much applied in Croatia. The main purpose of this paper is to determine and analyse possible implementation of stakeholder approach in Croatian tourism. |
