| Popis: |
The successful sale of apple fruit implies a certain level of knowledge of consumer preferences and desires. The aim of the research was to determine the attitudes of young respondents about their preferences and behaviour in buying and consuming apples. Consumers voluntarily participated in the survey, and the questions were related to socio-demographic characteristics such as gender and age, respondents' preferences for colour, taste, size, and place of purchase and price of apples. Of the total number of consumers, 67.5% estimate that they eat between 10-20 kg of apples per year. Most consumers prefer the green colour of the fruit, 50% of them. The majority of consumers, 62.5% of them, prefer sweet and sour apples, and 55% of consumers prefer medium-sized apples. When examining consumers about their shopping habits, it was found that most of them buy in supermarkets (62.5%), and not a single consumer buys apple in specialized health food stores. When buying, the price of an apple is of medium importance to the majority of consumers (57.5%). |
