Multi-channel solutions for interactive services:Channels and their rates of interactivity
| Autor: | Kramar, Vadym, Smirnov, Alexander, Helaakoski, Heli |
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| Jazyk: | angličtina |
| Rok vydání: | 2005 |
| Předmět: | |
| Zdroj: | Kramar, V, Smirnov, A & Helaakoski, H 2005, Multi-channel solutions for interactive services : Channels and their rates of interactivity . in Netties 2005-The 11th EATA Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies . EATA, 11th EATA International Conference on Networking Entities, Liberalization, e-Learning, Interactive Application, Intercultural Communication and Digital Societies, St. Pölten, Austria, 12/10/05 . |
| Popis: | The technological development of mobile technologies offers new opportunities for businesses to develop multi-channel services for marketing purposes. These emerging technologies provide more interactivity between users and service providers. This paper researches information delivery channels and the importance of interactivity they provide in order to develop user-friendly multi-channel services. The solution is approached by developing a platform that uses several channels for information delivery. The use of platform as a basis for several services has given a very valuable experience. These experiences benefit the development of more interactive and more sophisticated services to meet the requirements of users and business. |
| Databáze: | OpenAIRE |
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