| Abstrakt: |
In recent years, the rapid expansion of e-commerce has revolutionised global trade, offering profound implications for rural development. This study aims to identify the characteristics of rural regions in China where e-commerce can effectively drive rural development. By developing and proposing four propositions, this study seeks to pinpoint the specific regional attributes that enhance the benefits of e-commerce. These propositions indicate that e-commerce significantly promotes income in regions with underdeveloped retail industries, younger populations, unique agricultural products, and robust logistics systems. This study reviews the existing literature and case studies to support these propositions and discusses the mechanisms through which e-commerce influences economic and social outcomes in rural areas. Additionally, it addresses challenges such as digital literacy, Internet connectivity, and logistical infrastructure. This study underscores the importance of supportive policies, including improving digital infrastructure and providing financial incentives, to maximise the potential of e-commerce for sustainable rural development. This study contributes to the broader discourse on digital inclusion and sustainable development in rural regions, offering insights into how e-commerce can be leveraged to drive economic growth and improve livelihoods. |
