| Autor: |
More, Pranay, Jejurikar, Jaideep, Keskar, Anil, Gopalkrishnan, Santosh |
| Zdroj: |
International Journal of Business and Globalisation; 2024, Vol. 38 Issue: 2 p285-314, 30p |
| Abstrakt: |
Contemporary studies done by both the researchers as well as the industry practitioners working in the marketing domain, have widely explored the concept of relationship value and its dimensions. Despite its expanding body of literature, limited study about the applicability of these dimensions amongst the relationship between the lower tier supply chain partners can be found in the marketing literature. This study seeks to validate the established relationship value dimensions amongst the relationship of, previously unmapped, upstream supply chain partners. The study is comprehensive in nature when compared with prior studies as it integrates the maximum number of value drivers (6 nos) and indicators (15 nos). The focal point of the study is the coalition of tier-1 and the tier-2 supply chain partners in Indian auto-component industry. This paper offers twin insights; from a literary standpoint, it paves the way for further quantitative research in investigating the influence of these dimensions on relationship value at the level of upstream supply chain partners. From the application perspective, the inferences urges that the auto-component supply chain partners to emphasise their efforts on these studied dimensions which will aid in establishing strong competitive advantage over their counterparts. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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