| Abstrakt: |
Social media have revolutionised communication, exchange of information, interaction, and collaboration. Research reported herein focuses on doctors' attitudes (ATT) towards the actual use (AU) of the social media Facebook and Twitter during the COVID-19 pandemic. The conceptual framework was driven by the technology acceptance model (TAM) and involves five factors: ATT, behavioural intention (BI), perceived ease of use (PEoU), perceived usefulness (PU), and AU. Structural equation modelling (SEM) was used on a random sample of 328 doctors from Greek public hospitals. For Facebook, the ATT towards AU of social networks through the mediating factors PU, PEoU, and BI. For Twitter, the ATT towards AU of the social networks. Doctors reported using social networks during the pandemic to read research outputs uploaded by other medical colleagues and researchers. Results demonstrate that despite reliability issues, social networks may significantly contribute to the dissemination of medical knowledge and communication between health professionals. |
