Multi-Level Machine Learning Model to Improve the Effectiveness of Predicting Customers Churn Banks

Autor: Ngo, Van-Binh, Vu, Van-Hieu
Zdroj: Cybernetics and Information Technologies; September 2024, Vol. 24 Issue: 3 p3-20, 18p
Abstrakt: This study presents a novel multi-level Stacking model designed to enhance the accuracy of customer churn prediction in the banking sector, a critical aspect for improving customer retention. Our approach integrates four distinct machine-learning algorithms – K-Nearest Neighbor (KNN), XGBoost, Random Forest (RF), and Support Vector Machine (SVM) – at the first level (Level 0). These algorithms generate initial predictions, which are then combined and fed into higher-level models (Level 1) comprising Logistic Regression, Recurrent Neural Network (RNN), and Deep Neural Network (DNN).
Databáze: Supplemental Index