| Autor: |
Ali, Mahmood Asad Moh'd, Bashar, Abu, Rabbani, Mustafa Raza, Atif, Mohd. |
| Zdroj: |
International Journal of Economics and Business Research; 2024, Vol. 28 Issue: 1 p457-479, 23p |
| Abstrakt: |
The world has changed entirely because of the COVID-19 outbreak and so has the global economy. The impact of COVID-19 outbreak on the global economy is growing with intense economic consequences and is expected to be catastrophic in the long-term. This tragedy has a larger impact on the global economy as compared to the great economic depression and global financial crisis. The paper intends to examine the probable moderating impact of COVID-19 outbreak and demographic factors (age, gender, and marital status) on the consumer online impulse buying behaviour in the Kingdom of Bahrain. For determining the moderating impact of COVID-19 pandemic on online impulse buying behaviour, structural equation modelling (SEM) was employed. The result shows that COVID-19 has negatively affected the hedonic motivation while utilitarian motivation has seen a surge for online impulse buying behaviour. The paper outlines important theoretical and practical implications. |
| Databáze: |
Supplemental Index |
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