| Abstrakt: |
This study applies social exchange theory to explore how digital transformation (DT) influences product innovation (PI). It concentrates on the mechanisms of tacit (TKS) and explicit knowledge sharing (EKS) as mediators, and transformational leadership (TL) as a moderator. A questionnaire survey was implemented and completed by 402 managers and employees from various sectors in Ho Chi Minh City (HCMC), Vietnam, including service, production, processing, manufacturing, engineering, and administration. This quantitative approach was implemented. For the purpose of participant recruitment, convenience and snowball sampling techniques were implemented. The results indicated that TKS partially mediates the DT-PI relationship, and that TL functions as a moderator. However, contrary to expectations, DT did not demonstrate a substantial direct effect on PI. By clarifying the mediation and moderating functions of TKS and TL, the outcomes add to the extant literature and offer a more thorough knowledge of the dynamics of how DT affects PI. |
