| Autor: |
Kamble, Aakash, Mehendale, Smita, Desai, Supriya, Golhar, Devidas |
| Zdroj: |
International Journal of Electronic Marketing and Retailing; 2024, Vol. 15 Issue: 5 p541-557, 17p |
| Abstrakt: |
Mobile technologies have rapidly expanded across the corners of the world by reaching out to customers and easing their lives. Particularly in emerging economies like India, mobile-based payments services are the fastest-growing services where high acceptance of the same has been seen and predicted in the coming years. In this study, an extended technology acceptance model (TAM) is used for understanding customer acceptance of mobile payment services, describing consumer acceptance of mobile payment services by Generation Z consumers. A total of 463 individuals were surveyed. Structural equation modelling (SEM) was used to check the proposed model and also the interrelationships among the constructs. The results showed that perceived usefulness, user experience, and perceived compatibility affect mobile payments' adoption by consumers positively. Amongst all variables studied, perceived compatibility (0.63) ranked highest based on its impact on the adoption of services related to mobile payments. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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