Take Me out to the Fundraising Game: What Fundraising Analytics and Analysts Can Learn from Sports Analysis

Autor: Duke, Gregory E.
Zdroj: Journal of Advancement Analytics; 20240101, Issue: Preprints p37-47, 11p
Abstrakt: Abstract:This survey reviews the origins and development of sports analytics, from its early days rooted in baseball and soccer data gathering to its modern place as the data-driven leader of a specialized billion-dollar industry, and the lessons that fundraising analytics and analysts can learn from their progress. The “state of play” for analytics in five different sports—baseball, soccer, basketball, American football, and cricket—is examined from both funding and analytical viewpoints. The future of sports analytics as a whole is reviewed in the context of a potential future path for fundraising data analysis.
Databáze: Supplemental Index