Shifting travel patterns through narrative gamification: Evidence from a school-based program in Singapore

Autor: Leong, Wai Yan, Chong, Wen Wei, Kwok, Melvin
Zdroj: Case Studies on Transport Policy; June 2024, Vol. 16 Issue: 1
Abstrakt: •There is a growing trend of young children travelling to school by car.•Gamification is a promising intervention to increase “car-free” travel mode share.•A gamification program for elementary schools in Singapore led to large mode shifts.•Adding a fictional narrative seemed to boost intrinsic motivation to go “car-free”.
Databáze: Supplemental Index
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