| Autor: |
Giao, Ha Nam Khanh, Vuong, Bui Nhat |
| Zdroj: |
International Journal of Business Information Systems; 2024, Vol. 45 Issue: 3 p297-323, 27p |
| Abstrakt: |
The purpose of this study is to explore the antecedences and consequences of consumer's e-loyalty in the context of online shopping in Vietnam. Using a structured questionnaire, data was collected from 594 consumers who have ever purchased on online shopping websites. Partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0 software was employed to discover links between the constructs. The results indicated the positive impact of website quality on e-loyalty; this relationship was mediated partially through consumer e-trust and e-satisfaction. Consequently, e-loyalty had a positive association with electronic word of mouth (eWOM). The main findings of this research provided some empirical implications for internet marketers and online retailers in Vietnam. E-vendors should understand the customers' expectations and e-loyalty regarding online shopping to attract new customers as well as retain their existing customers. |
| Databáze: |
Supplemental Index |
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