| Abstrakt: |
Very often CSR is presumed to be more of philanthropy, focussed more on funding/donations, and so on. Whilst it may be still there and also needed, CSR is much more evolved than that. Done properly, it is as rigorous as running a business project involving a multi-disciplinary approach. Given that this is a NHRD Publication on the theme of CSR and HR, the article attempts to illustrate how a CSR intervention also has the play of HR systems and processes. The article is a personal reflection of my recent transition to Social Investments function after being in the HR function for almost 30+ years, which has helped me to look at how the elements and science of HR contribute significantly to the success of any CSR intervention. |
