| Abstrakt: |
This research article is focused on the changing consumer dynamics in online food delivery industry during the COVID-19 pandemic in India. The consumer dynamics that drastically changed when the COVID-19 was at its peak was assessed using an empirical analysis where statistical tool called MANOVA was used. In the study, 288 responses were collected and MANOVA applied on the dataset and it was found that each factor has a significant effect on the changing consumer dynamics: consumer satisfaction, consumer preferences, consumer behavior, consumer attitudes, and consumer expectations in the online food delivery. It was found that food quality, safety, and customer service was given priority more than pricing and communication by customers while using online food delivery platforms during the pandemic. |
