| Autor: |
Welborn, Cliff, Bullington, Kimball, Abston, Kristie |
| Zdroj: |
Industry and Higher Education; April 2022, Vol. 36 Issue: 2 p190-199, 10p |
| Abstrakt: |
This study sought to utilize Six Sigma techniques to guide the design and selection of promotional materials and strategies to attract college students to an undergraduate Supply Chain Management major. Affinity Diagramming was used to collect and summarize students’ comments on what factors they considered when selecting a career. Pareto was used to prioritize their responses. Quality Function Deployment was used to align promotional materials and strategies to ensure that they addressed the factors identified by the students. Six unique promotional materials and strategies were identified as the most effective in attracting students to the Supply Chain Management major. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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