| Abstrakt: |
The article aims at analysing the international entrepreneurial orientation of firms operating in the shipping industry. The analysis is expanded by the focus on the forms of integration to create and maintain a competitive advantage over time in a context that is no longer characterised only by national borders, and that is represented by a different culture. The paper presents a specific case-study, which shows how international entrepreneurship (IE) can direct and modify the actions of companies that need to face new context and cultures in order to hold an increasingly important competitive position in the international market and to obtain strategic advantages. |
