| Autor: |
Dyondi, Rashmi, Jha, Shishir Kumar, Haldar, Arunima |
| Zdroj: |
International Journal of Organizational Analysis; July 2020, Vol. 29 Issue: 2 p450-473, 24p |
| Abstrakt: |
Purpose: This paper aims to examine the strategic issues of risk for independent theatrical film distributors in the Hindi film industry in India. Design/methodology/approach: The study adopted qualitative grounded theory approach to explore contextually relevant strategic issues of risk for independent theatrical film distributors. Semi-structured in-depth interviews with Hindi film distributors helped to gain explorative insights about the risk behaviour of film distributors operating in Mumbai “circuit”. Findings: The findings suggest that risk faced by distributors is a function of product (film content) features, contractual terms, resources such as finance and strength of strategic alliances with the producers. The study develops a business risk model for the film distributors from a series of propositions. Originality/value: The paper contributes to the literature on motion picture industry by highlighting the importance of distribution risk in the film value chain. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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