| Abstrakt: |
Little research has examined how local TV newsrooms determine the type and scope of technological innovation they will embrace. Given the importance of local TV news in keeping the public informed, it is critical to understand this process that could help sustain the industry into the future. This study explores technology-led innovation in local television newsrooms within the U.S. Analysis of interviews with TV newsroom leaders from a broad cross section of small, medium, and large markets identified three primary areas where they say they are innovating including live reporting, social media, and on-demand television services. Three motivating factors for media innovation were also identified: audience preferences, economic drivers, and corporate influence. |
