| Autor: |
Kašparová, Kateřina, Šrédl, Karel, Ploch, Jindřich, Svoboda, Roman |
| Zdroj: |
International Journal of Value Chain Management; 2018, Vol. 9 Issue: 4 p343-358, 16p |
| Abstrakt: |
The sale of beverages whose production has the character of a monopoly due to the original recipe used in their production has been chosen as the subject of this research. The purpose of this paper is to express the rate of exploitation of the consumer surplus in second-degree price discrimination in relation to selected drinks of monopolistic character. This concerns the advantage of consumers' buying individual drinks compared with buying large (cumulative) packages of the product. The methodology of scientific research is based on monitoring the prices of selected beverages in international retail chains and a comparative analysis of collected data. The survey shows that, thanks to second-degree price discrimination, the seller receives a consumer surplus amounting to 1/3 for the sale of individual pieces of the product. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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