| Abstrakt: |
Andrew's Story is an ethnographic film portrait of one man's struggle with illness, disability and a decision not to claim insurance. His experience is typical of many people in Australia who qualify for Total and Permanent Disability (TPD) Insurance but who choose not to activate their existing insurance because of the belief that TPD represents some kind of failure on the part of the claimant, or that it binds them into a way of living and working that is less in some way. Andrew's Story forms part of a film set of 6 film portraits that each explore different user perspectives of the insurance cycle of TPD, from initial adoption and consideration of the product, through to making a claim and the post-claim experience. Andrew's Story has been widely used by the commissioning client (an Insurance company) to drive innovation and change within the business, particularly at a product design and implementation level. More broadly, the series presents clear implications for how Insurance companies engage customers before, during and after they apply for a TPD benefit in Australia. |
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