Legal and Regulatory Update: Death of the cold call?
| Autor: | Havard, Mike |
|---|---|
| Zdroj: | Journal of Direct, Data and Digital Marketing Practice; January 2005, Vol. 6 Issue: 3 p262-267, 6p |
| Abstrakt: | This is a brief update commenting on the uncertain future of outbound telemarketing as a means of customer acquisition. It examines the impact of legislation and customer resistance on the viability of outbound calling and poses the view that, if drastic action is not taken soon, the practice will cease to be economically viable within five years. |
| Databáze: | Supplemental Index |
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