| Autor: |
Carter, S M, Dukerich, J M |
| Zdroj: |
Corporate Reputation Review; April 1998, Vol. 1 Issue: 3 p250-270, 21p |
| Abstrakt: |
This research examines how changes in an organization's reputation affect subsequent managerial actions taken by the firm. Based on a model developed from the impression management literature, potential actions taken by managers in an attempt to manage the organization's future reputation are hypothesized. Using a pooled cross-sectional time series design, results suggest that such tactics as press releases and advertising are used by managers in response to a downturn in their firm's reputations, while tactics such as increasing donations to charity are not. Furthermore, upturns in reputation seem to be associated with a decreased emphasis on advertising expenditures. Implications of these findings are suggested. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
|
Full text from SpringerLink