| Autor: |
Degnegaard, Stine, Degnegaard, Rex |
| Zdroj: |
Journal of Design, Business & Society; March 2016, Vol. 2 Issue: 1 p23-48, 26p |
| Abstrakt: |
AbstractThis study examines the role of design in creating multi-stakeholder business models.An essential goal for the energy sector is a complete conversion to sustainable energy; however, this sector is characterized by fragmented clusters competing for subsidies who sub-optimize their individual business models.The case study used is based on a concern for the energy sector with the following research question: How can we design a business model that will enable actors across industries to exploit shared synergies for a greater good?The article discusses findings from an action research initiative in the energy sector aimed at designing and developing co-created cross-sector business models using a strategic visualization design vehicle.The findings highlight how designing shared business models can play an active role in building the foundation for transforming traditional business models into co-created multi-stakeholder business models. The case study shows how strategic visualization can become a design vehicle by creating clarity for those involved, as well as initiating communication across the actor landscape and building shared engagement platforms. |
| Databáze: |
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