| Autor: |
Smith, Michael Lee, Smith, Michael Lee |
| Zdroj: |
Journal of Management in Engineering; March 1994, Vol. 10 Issue: 2 p44-47, 4p |
| Abstrakt: |
All firms need effective business development to obtain new work from existing clients and new clients. Project staff typically learn the “what,” “why,” and “how” of business development from more experienced staff and by making mistakes as they become involved in business development. The learning process is often inefficient and ineffective with those who are learning simply by copying the practices of others who learned the same way, or by making mistakes in front of the client. A more effective method of learning business development is through mentoring, where experienced staff (who do it right) are paired with the new learner so that there is success on purpose and not by accident. This paper presents a sixpart model for learning business development through mentoring. Sample questionnaires to assess the program as well as the mentor and learner relationship are also provided. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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