| Abstrakt: |
The subject of this review is to investigate how service purchasing has been covered in recent literature. In marketing, the paradigm shift over the past ten years has been towards service and systems capabilities, yet research into the development drivers and needs in purchasing still seems to be in an initial phase. Customer-centric systems delivery is still being supplied by manufacturing-based purchasing processes. The opportunities provided by innovative information technology, global supply markets and integrated supply chains are developing the supply of services. This paper draws the map of this current status and suggests some paths forward. |
