| Abstrakt: |
The aim of this study is to discuss the environmental concern levels of the consumers and the green customer attitude towards suppliers and improving suppliers’ green performance. However, for organizing and improving suppliers, they should cover different groups of consumers which have different levels of environmental concerns. Despite, customers have environmentally conscious toward product and care about protecting the environment. Thus, with customer’s environmental concern, significant positive influence have been emerging from suppliers in parallel response toward environment. Although with the time passing, consumer attitude will be changed and suppliers should able to follow and respond to consumer needs. Therefore for responding these needs and decreasing the environmental impacts, supply chains are using Green Customers’ Attitude Orientation which is powerful philosophy. In this paper, have been attempted to show what consumers’ attitudes are and how they behave and act towards green products and how can improve the suppliers’ performance can be improved. |
