| Autor: |
Chandio, Fida Hussain, Abbasi, Muhammad Sharif, Nizamani, Hyder Ali, Nizamani, Qurat Ul Ain |
| Zdroj: |
International Journal of Business Information Systems; January 2013, Vol. 12 Issue: 2 p177-193, 17p |
| Abstrakt: |
Extending research on the technology acceptance model (TAM), this paper develops an extended model of TAM, which besides TAM’s original predictors of perceived usefulness (PU) and perceived ease of use (PEOU), includes trust (TR) as an additional belief factor to predict the behavioural intention (BI) to use an online banking information system (OBIS). The model was tested on a sample of 353 internet users in Pakistan. Using structural equation modelling with AMOS data analysis showed that all the proposed paths were significant and the model explained 44.7% of the variance in BI. As per expectation, highly significant paths were observed between the additional new factor of trust and the PU, followed by PU and BI. These findings suggest that inclusion of an additional factor within TAM extends its capability and validity to predict the individual’s acceptance behaviour towards OBIS. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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