| Autor: |
Wood, Gerard W., Gumbhir, Ashok K., Anderson, Johnny L., Anderson, Shelly C. |
| Zdroj: |
Drug Information Journal; January 1992, Vol. 26 Issue: 1 p53-62, 10p |
| Abstrakt: |
The history of strategic planning research as a foundation for the specific study of the strategic planning process in the US pharmaceutical industry is presented. A complete literature review is also provided. The economic variables that directly effect the US pharmaceutical industry: profitability, risk, research and development, promotion, federal regulation, and the generic drug sector of the drug industry are discussed. With this foundation, a short discussion of studies directly related to strategic planning in the US pharmaceutical industry and potential areas for future research are also suggested. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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