The Influence of Mere Exposure on Web Based Breadcrumb Navigation

Autor: Hull, Spring S., Chaparro, Barbara S., Halcomb, Charles G.
Zdroj: Proceedings of the Human Factors and Ergonomics Society Annual Meeting; September 2004, Vol. 48 Issue: 13 p1552-1556, 5p
Abstrakt: Recent studies have shown that while the use of breadcrumb trails to navigate a website can be helpful, few users choose to utilize this method of navigation. This study investigates the effects of “mere exposure” and training on breadcrumb usage and satisfaction. Participants were randomly assigned to one of three conditions. Condition I participants received both exposure and instruction to use breadcrumb navigation. Condition II participants received only mere exposure to the use of breadcrumb navigation and Condition III participants received neither exposure nor instruction to use breadcrumb navigation. Upon completing a list of search tasks, Condition I participants spent less time, visited fewer web pages, and relied less on other methods of navigation. The mere exposure group, Condition II, did not produce significantly faster search times or visit fewer web pages than the participants in Condition III.
Databáze: Supplemental Index