Autor: |
Henderson, Dave, Keiderling, Jerry |
Předmět: |
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Zdroj: |
HomeCare Magazine; Nov2014, Vol. 37 Issue 11, p32-34, 3p |
Abstrakt: |
The article offers suggestions for home accessibility providers on how to effectively access the aging-in-place demographic. It advises providers to understand their target customers, to market the business and develop relationships with customers, and to use the correct marketing and advertising mediums including social media, cable television (TV) and local radio. Also noted is the importance of staying connected with key professionals in the community in terms of saving costs. |
Databáze: |
Supplemental Index |
Externí odkaz: |
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