| Autor: |
MCLEAN, KARLEN |
| Předmět: |
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| Zdroj: |
Eyecare Business; Nov2014, Vol. 28 Issue 11, p70-73, 4p |
| Abstrakt: |
The article highlights how an increasing number of optometry practices in the U.S. have increased their profit margins by offering anti-reflective (AR) lens coatings on all their sunglasses and eyeglasses. It also advises opticians that AR should not be priced as an add-on but marketed as part of all lens packages to avoid pushback from customers. Furthermore, they should also dedicate time to educate their customers about the benefits of glare-free lenses and how AR can ensure better vision. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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