| Autor: |
Rosendahl, Tom, Olaisen, Johan, Revang, Oivind |
| Předmět: |
|
| Zdroj: |
Journal of Applied Management & Entrepreneurship; Jul2014, Vol. 19 Issue 3, p101-128, 28p |
| Abstrakt: |
In a case study at the Stjørdal site of Norwegian Statoil, we found that a corporate strategy for communication and information flow designed to work in a dialectical relationship (top-down and bottom-up) was successful in executing a change to a virtual and networked organization. The findings are based upon our extensive interviews with participants in a change process that took place in 2009-2011 in this largest of all Nordic corporations. We learned that the bottom-up flow of information secured employee ownership as well as provided top managers with knowledge about the state-of-the-art operating practices being pioneered by empowered local leaders. At the same time, the top down flow allowed management to ensure the local leaders followed company values and worked towards corporate goals. The interpretation of the data further led to a model we propose for value creation in change processes. The model consists of a value chain, value workshop, value network and value community all linked together by a value communication. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
|
