Irish `eyes' your advertising.

Autor: Fogarty, Stuart
Zdroj: Business & Finance; 10/16/97 Supplement Blanchardstown, Vol. 33, p30, 1/2p, 1 Black and White Photograph
Abstrakt: Encourages advertisers in Ireland to contract local advertising agencies for local ads that appeal to the unique Irish market. Difference of the Irish among other races; Opinion of multinationals that use American-themed ads for use in the Irish market.
Databáze: Supplemental Index