Reiman: Agencies should compensate creativity.
| Autor: | Reiman, Joey |
|---|---|
| Zdroj: | Atlanta Business Chronicle; 06/13/97, Vol. 20 Issue 2, p12B, 3/4p, 1 Black and White Photograph |
| Abstrakt: | Presents the views of Joey Reiman on advertising agencies, as presented in his book `Thinking for a Living.' Claim that advertising agencies have been paid for executing ideas and not creating them; Limits on creativity due to business requirements; Definition of thinking and creating. |
| Databáze: | Supplemental Index |
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