Breaking new retail ground.
| Autor: | McCoy, Frank |
|---|---|
| Zdroj: | Hispanic Business; Mar97, Vol. 19 Issue 3, p10, 2p, 1 Color Photograph |
| Abstrakt: | Reports that corporations in the United States are realizing the value of having Hispanic franchisees. Assistance provided by franchisors; Franchise program at Wendy's International Inc.; Use of co-marketing and co-branding to skirt multiple-store requirements of some franchisors. |
| Databáze: | Supplemental Index |
| Externí odkaz: |
|