| Autor: |
Baezconde-Garbanati, Lourdes A., Chatterjee, Joyee S., Frank, Lauren B., Murphy, Sheila T., Moran, Meghan B., Werth, Lisa N., Zhao, Nan, Amezola de Herrera, Paula, Mayer, Doe, Kagan, Jeremy, O'Brien, Dave |
| Předmět: |
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| Zdroj: |
Journal of Communication in Healthcare; Jul2014, Vol. 7 Issue 2, p82-92, 11p |
| Abstrakt: |
Cervical cancer is the third most common type of cancer in women globally. Latinas carry a disproportionate burden of this disease. In the United States, when compared with non-Hispanic Whites, Latinas endure much higher incidence rates (13.86 vs. 7.70 per 100 000) with mortality rates 1.5 times greater than for non-Hispanic White women. In order to address this disparity, a multidisciplinary team engaged in a study to test the effectiveness of a narrative, developed in culturally specific ways as a behavioral change communication tool. This case study presents lessons learned from Tamale Lesson, a narrative health communication intervention aimed at Mexican-American women that promotes cervical cancer screening (via Pap test) and prevention (via use of the Human Papillomavirus vaccine). Mexican American women who viewed Tamale Lesson showed a significant increase in cervical cancer screening, reducing a disparities in cancer screening found at baseline. This case study highlights the benefits of creating a culturally grounded narrative intervention, and underscores the powerful potential of narrative/storytelling in eliminating health disparities in the United States and around the world. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
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