| Autor: |
Nadler, Lawrence B., Courtright, Jeffrey L., Nadler, Marjorie Keeshan |
| Předmět: |
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| Zdroj: |
Journal of Communication & Religion; Sep1996, Vol. 19 Issue 2, p47-58, 12p |
| Abstrakt: |
This paper includes a theoretical model regarding how televangelists utilize mass media to cultivate pseudo-interpersonal relationships with viewers to raise funds for their ministries. This model, based on an intimacy trajectory and focused on the motives and communication behaviors of televangelists in fostering such relational definitions, is then tested through empirical research. The study's results, which largely support the relational framework, are discussed. Conclusions and implications of the research are considered and directions for future research are provided. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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