Publications now cater to niche groups.
| Autor: | Brown, Carolyn Spencer |
|---|---|
| Zdroj: | Baltimore Business Journal; 3/31/95, Vol. 12 Issue 46, p13, 3p, 1 Black and White Photograph, 2 Charts |
| Abstrakt: | Reports on the growing trend in publications toward specialty media in the Baltimore area in Maryland. Importance of eliminating the wasted audience; Influx of localized publishing ventures; Advertising agencies and readers' response to niche publications; Demographic battle for market share; Circulation and rate of some specialty media. |
| Databáze: | Supplemental Index |
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