Banks and the new media.
| Autor: | Tynan, Kevin B. |
|---|---|
| Zdroj: | Bankers Magazine; May/Jun94, Vol. 177 Issue 3, p16, 3p |
| Abstrakt: | Reports on American companies' adoption of New Age marketing strategies. Decline of advertising's popularity; Why advertising and marketing is unchanged in banks; Integrated marketing; Uniformity of message; Review of all media. |
| Databáze: | Supplemental Index |
| Externí odkaz: |
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