Banks and the new media.
Autor: | Tynan, Kevin B. |
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Zdroj: | Bankers Magazine; May/Jun94, Vol. 177 Issue 3, p16, 3p |
Abstrakt: | Reports on American companies' adoption of New Age marketing strategies. Decline of advertising's popularity; Why advertising and marketing is unchanged in banks; Integrated marketing; Uniformity of message; Review of all media. |
Databáze: | Supplemental Index |
Externí odkaz: |