| Autor: |
Audibert, Thierry, Volpi, Mauricio, Policastro, Cossimo, Borosy, Andras P., Quellet, Christian |
| Zdroj: |
Research Disclosure; Oct2013, Issue 594, p1235-1239, 5p |
| Abstrakt: |
The article provides information on a study on the possibility of introducing numerical metrics in perfume buying by consumers. According to the article, the Internet creates a venue where informed experts can help consumers feel more confident about their perfume purchase decisions. The study concludes that perfume mapping show underlying mechanisms that may affect consumer preferences. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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