Autor:	Tanti, Charmaine
Zdroj:	Australasian Leisure Management; May/Jun2013, Issue 98, p18-19, 2p
Abstrakt:	The article discusses media activities that are required for successful branding. According to the author, brands are increasingly acknowledging the value of public relations (PR) in their marketing strategies with PR being the process of creating mutually beneficial relationships between an organisation and its stakeholders. The author adds that considerations typical to a media campaign budget are items for media kit development, miscellaneous allowances, and PR agency costs.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu