Social Media and Political Engagement: Extending Theory and Evaluating Causal Claims with a Prospective Analysis.

Autor: Pasek, Josh, More, Eian, Romer, Daniel
Předmět:
Zdroj: Conference Papers -- International Communication Association; 2012 Annual Meeting, p1-41, 41p
Abstrakt: Online social media represents a particularly promising forum for revealing the promise that digital technologies could lead to greater political and civic engagement. Indeed, a variety of studies over the last two decades have found that politically knowledgeable, civically engaged, and politically active individuals tend to share particular patterns of Internet use. Problematically, however, many of quantitative studies in this area rely on sources of data that conflate a large number of media uses and/or utilize models incapable of identifying how media and engagement truly relate. Drawing from both the qualitative literature and earlier quantitative studies, this paper (1) develops schema for understanding the potential sources of common variance between new social media and civic outcomes, (2) explores the benefits and challenges of a variety of quantitative approaches toward understanding new media influence, and (3) provides a proof of concept for testing elements of a causal story relating social media use with political engagement in a nationally representative study of 14- to 22-year-olds. [ABSTRACT FROM AUTHOR]
Databáze: Supplemental Index