| Abstrakt: |
In this paper I will explore the productive world that creates Italian television serials. My focus is on the interactional contexts of work, the relationships between the actors engaged in this cultural industry system, and the organizational strategies that regulate the creation and circulation of this cultural artefact that is becoming more and more widespread in the Italian programming schedule. I want to discuss, above all, how buying formats from abroad to re-adapt for (expected) Italian tastes can impact productive work, national creativity and the skills required of the writers, and how it can generate a new "struggle" between the two main poles of this cultural field, in particular, creativity and power. To address these questions, my discussion will draw upon three main lines of research: · an historical overview of the television industry system; · the description of the social organization for constructing a story for the small screen in the contemporary industry; · the analysis of the different points of view among the persons involved in this work for the case of adapting format instead of improve an original made in Italy production. The paper is based on a part of the findings of my PhD research, and the analysis will be empirically based on a qualitative analysis which adopts multiple techniques: in-depth interviews of screenwriters, producers, network executives, story-editors, and directors; participant observation; and, document analysis. [ABSTRACT FROM AUTHOR] |
