Deception, Accountability, and Theoretical Refinement.

Autor:	CRABLE, RICHARD E.
Předmět:	FALSE advertising RESEARCH methodology PUBLIC relations RHETORIC & politics CORRECTIVE advertising
Zdroj:	Communication Yearbook; 1992, Vol. 15, p287-298, 12p
Abstrakt:	The author discusses an essay about the social and economic significance of deceptive advertising. He believes that the methodology used in the essay provides an opportunity to examine concerns on public relations, issue management, and political rhetoric. He says that the work's authors offered an interesting and useful study regarding the impact of corrective advertising.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu