| Autor: |
Byung Lee, Quitney Anderson, Janna |
| Předmět: |
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| Zdroj: |
Operant Subjectivity; Oct2001, Vol. 25 Issue 1, p11-36, 26p |
| Abstrakt: |
The article presents a study on the analysis of Internet adopters. It mentions that Q methodology was employed in the study to determined Internet users and their reasons of embracing Internet technology. It states that 40 college students were used as respondents in the study who sorted out 46-statement Q sample. The study found that three viewpoints were revealed in the adoption of Internet such as assimilators, convenience users, and reluctant users. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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